World Breast Feeding Week was observed at Sree Gokulam Medical College from 1st to 7th August. Awareness classes were conducted in the postnatal wards regarding the importance of breastfeeding. Sessions were conducted by Dr Jaya Sureshbabu, Consultant Neonatologist. This was followed by interactive sessions with the mothers where their problems and concerns and how to overcome them were discussed. Seminars were conducted in the Paediatrics Department chaired by Dr Lalitha Kailas and Dr KM Gopinadhan. Importance of breast feeding week and MBFHI guidelines were discussed